This project is part of a competition submission for the D&AD
New Blood awards. The brief asked me to create a 20 second animation
to promote and encourage people to recycle their old phones and gain
money by doing so with GiffGaff.
I used a mix of animated typography and doodles while keeping to the
the GiffGaff branding and visual identity. In addition, I created
multiple Instagram stories animations in addition to promote
GiffGaff. The D&AD New Blood competition is a competition ran
every year where D&AD works with brands to create a series of
briefs aimed at student and new graduates.
